August 19, 2017

Hey, neighbor!

Want your brand to seem more personable?

Brands that run more feature-style stories are seen as being more:

Hey, neighbor!

Neighborly and intelligent Polish your brand image with feature-style stories. Image by GunnerVV

  • Honest
  • Fun
  • Neighborly
  • Intelligent
  • Personable
  • Thought-provoking
  • In the know
  • In touch with reader values

That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.

Want to get some of that for your brand? Run more feature-style stories.

  • Go Beyond the Inverted Pyramid

    Our old friend the inverted pyramid hasn’t fared well in recent research.

    According to new studies by such think tanks as The Readership Institute and The Poynter Institute, inverted pyramids: 1) Reduce readership and understanding; 2) Fail to make readers care about the information; and 3) Don’t draw readers across the jump. In short, researchers say, inverted pyramids “do not work well with readers.”

    Catch Your Readers - Ann Wylie's persuasive-writing workshop in Kansas City on Nov. 16-17, 2017 imageAt Catch Your Readers — a two-day Master Class on Nov. 16-17 in Kansas City — you’ll learn a structure that can increase readership, understanding and satisfaction with your message. Specifically, you’ll learn:

    • How to organize your message to grab readers’ attention, keep it for the long haul and leave a lasting impression.
    • Three elements of a great lead — and five leads to avoid.
    • How to stop bewildering your readers by leaving out an essential paragraph. (Many communicators forget it).
    • Five ways to avoid the “muddle in the middle”.
    • A three-step test for ending with a bang.

    Learn more about the Master Class.

    Register for Catch Your Readers - Ann Wylie's persuasive-writing workshop in Kansas City on Nov. 16-17, 2017

    Browse all upcoming Master Classes.

    Would you like to hold an in-house Catch Your Readers workshop? Contact Ann directly.

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