What writers & others say
As ad giant David Ogilvy famously said, “Nobody ever sold anybody anything by boring them to death.”
Most organizations seem to have missed that memo.
But at Master the Art of Storytelling — our creative-writing workshop starting March 3 — you’ll learn how to engage readers with a great story, as well as other creative elements like concrete details, description, wordplay and metaphor.
You’ll leave with creative techniques for writing stories that grab attention, communicate more clearly, make your message more memorable and move readers to act.
Save up to $100 with our group discounts.
Learn to get the word out with our proven-in-the-lab techniques in our email newsletter.