Which will help you reach more readers — and get found by Google?
 | Short form vs long form for decision making People perform better when they’re not drowning in data Less is more: Long form content is typically a good choice for Google. But what about humans? People make better decisions with less information. |
 | Short form digital content helps readers choose Too many options paralyze people Overwhelmed by choice: From jars of jam to 401(k) plans, when you give readers too many choices, they often give up. |
 | Quotes on short form and long form content What writers & others say “You’re not more informed. You’re just numbed.” — Tom Rosenstiel, former media critic for the Los Angeles Times |