Which will help you reach more readers — and get found by Google?
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Short form vs long form for decision making People perform better when they’re not drowning in data Less is more: Long form content is typically a good choice for Google. But what about humans? People make better decisions with less information. |
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Short form digital content helps readers choose Too many options paralyze people Overwhelmed by choice: From jars of jam to 401(k) plans, when you give readers too many choices, they often give up. |
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Quotes on short form and long form content What writers & others say “You’re not more informed. You’re just numbed.” — Tom Rosenstiel, former media critic for the Los Angeles Times |