line down white

Persuasive-writing

Resources

Draw readers in and move them to act

See Articles
Connect
All
  • All
  • Reader-centric writing
  • Skim, scan, read
  • Writing structure

Trigger Happy

USDA’s MyPlate puts its money where your mouth is One...
Persuasive writing
1

81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news...
Channels / Persuasive writing / PR / Skim, scan, read
Write about the impact

Write about the impact

Not about the event Friends! I once helped an employee...
Persuasive writing / Reader-centric writing
3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends!...
Channels / PR / Writing structure
.

Write to and about your readers

Focus your messages on the WIIFM Quick! Which would you...
Persuasive writing / Reader-centric writing
<strong>Get twice as good in half the time</strong> with personal training.

Put a coach in your corner

Get ideas, inspiration and feedback When I turned 64, I...
Persuasive writing
How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of...
Channels / Paragraph length / PR / Readability / Writing structure
Take advantage of the last item on the list — and 10 more ways to write readable, engaging lists. <a href="https://www.shutterstock.com/image-photo/four-checkmarks-on-white-cubes-against-2038252220" rel="noopener noreferrer" target="_blank"><em>Image by Senorina_Irina</em></a>

How to write a bulleted list

11 tips for crafting a good list Lists are power...
Skim, scan, read
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR...
Channels / PR / Skim, scan, read
<em>Embeddable tooth implants. Batman’s tax bill. Zombie slayers.</em> Steal secrets from Silver Anvil Award winners to make your press release lead more compelling. <a href="https://www.shutterstock.com/image-photo/news-sign-glasses-background-167486321" target="_blank" rel="noopener noreferrer"><em>Image by qvist</em></a>

Compress details in your news release lead

Squeeze together juicy facts to start your story Embeddable tooth...
Channels / PR / Writing structure
Set the scene in press release leads

Set the scene in press release leads

Use the power of description Imagine the first few hours...
Channels / Description / PR / Storytelling / Writing structure
Tell a story in press release leads

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way...
Channels / PR / Storytelling / Storytelling / Writing structure
Load More loader

Reach more
readers with
our writing tips

Never miss a tip!

Newsletter

Are you
ready to
make your
readers

love you?

We can’t wait to work with you!

Contact