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Persuasive-writing

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AI citations

Format your way to AI citations

Show your structure in subheads, tables and lists Show them...
AI writing / Skim, scan, read
use AI to understand your audience

How to use AI to understand your audience

3 prompts reveal what readers think, feel and fear Use...
AI/Writing process / Persuasive writing / Reader-centric writing
How to write a good subhead

How to write a good subhead

Keep readers reading, skimmers scanning How to write a good...
Persuasive writing / Skim, scan, read

Trigger Happy

USDA’s MyPlate puts its money where your mouth is One...
Persuasive writing
1

81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news...
Channels / Persuasive writing / PR / Skim, scan, read
Write about the impact

Write about the impact

Not about the event Friends! I once helped an employee...
Persuasive writing / Reader-centric writing
3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends!...
Channels / PR / Writing structure
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Write to and about your readers

Focus your messages on the WIIFM Quick! Which would you...
Persuasive writing / Reader-centric writing
<strong>Get twice as good in half the time</strong> with personal training.

Put a coach in your corner

Get ideas, inspiration and feedback When I turned 64, I...
Persuasive writing
How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of...
Channels / Paragraph length / PR / Readability / Writing structure
Take advantage of the last item on the list — and 10 more ways to write readable, engaging lists. <a href="https://www.shutterstock.com/image-photo/four-checkmarks-on-white-cubes-against-2038252220" rel="noopener noreferrer" target="_blank"><em>Image by Senorina_Irina</em></a>

How to write a listicle

11 tips for crafting a good list or list article...
Skim, scan, read
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR...
Channels / PR / Skim, scan, read
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