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Skim, scan, read

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81% of ‘readers’ don’t read

67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....
Channels / Persuasive writing / PR / Skim, scan, read
Take advantage of the last item on the list — and 10 more ways to write readable, engaging lists. <a href="https://www.shutterstock.com/image-photo/four-checkmarks-on-white-cubes-against-2038252220" rel="noopener noreferrer" target="_blank"><em>Image by Senorina_Irina</em></a>

How to write a bulleted list

11 tips for crafting a good list Lists are power points in your content marketing pieces and on your webpages....
Skim, scan, read
<strong>A head for business</strong> Want to influence editors and journalists? Why not model your headlines after theirs? <a href="https://www.shutterstock.com/image-photo/measuring-tape-isolated-on-white-background-120088090" rel="noopener noreferrer" target="_blank"><em>Image by pogonici</em></a>[/caption]

How long should a press release headline be?

Keep headlines short, like The New York Times Hey, PR pros: Would you like to see your story in The...
Channels / PR / Skim, scan, read
web-page-headlines-fb

Frontload your web page headlines

Get to the point faster by putting the topic up top When it comes to web heads, focus on the...
Channels / Persuasive writing / Skim, scan, read / Web
<strong>Table it </strong>When you have 5 or more pieces in a newsletter that covers more than 2 printed pages, add a table of contents. <a href="https://hbr.org/archive-toc/BR2105" rel="noopener" target="_blank">

How to write a table of contents

Help email newsletter subscribers find stories without scrolling When you have a longer email newsletter, add a table of contents...
Persuasive writing / Skim, scan, read
<strong>Front page</strong> Don’t drop the deck. It’s a power tool of communication. <a href="https://www.shutterstock.com/image-photo/news-folded-newspapers-front-black-wall-241650187" rel="noopener" target="_blank"><em>Image by qvist</em></a>

Why write a multi-deck headline?

Because it’s the best-read element on the page Decks — those one-sentence summaries under the headline — do the heavy...
Persuasive writing / Skim, scan, read
What is the purpose of a bulleted list? Here’s a list of reasons to write lists.

When to use a bulleted list

6 reasons to list lists Lists comprise some of history’s most memorable content — from Moses’ 10 Commandments to Luther’s...
Persuasive writing / Skim, scan, read
examples-of-puns-in-headlines

Examples of puns in headlines

4 ways to write plays-on-words headlines When edible marijuana consumption spiked, the Omaha World Herald came up with this headline...
Skim, scan, read / Storytelling / Wordplay
Try these techniques — from alliteration to single-syllable words — for creating catchy headlines. <a href="https://www.shutterstock.com/image-photo/row-newspapers-179149739" rel="noopener" target="_blank"><em>Image by qvist</em></a>

Catchy headlines for feature articles

Coin a word, go graphic and more Stuck for a catchy title that will make people read the article? Try...
Skim, scan, read / Storytelling / Wordplay
<strong>Warning label</strong> Label headlines communicate the topic — but nothing else — about the story. <a href="https://www.shutterstock.com/image-photo/newspaper-cutout-headlines-reporting-on-trade-1445832230" rel="noopener noreferrer" target="_blank"><em>Image by sweeann</em></a>

Avoid writing label headlines (Examples!)

Don’t just slap the topic on top of the story Note to self: “Label headline” is not a headline. Warning...
Persuasive writing / Skim, scan, read
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