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Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. This will help reduce energy consumption and enhance the wellbeing and safety of the community. BGE will use its existing Itron multi-purpose IIoT network to connect the smart streetlights, which are expected to be deployed through 2026.
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Blog
How long should a press release headline be?
Keep headlines short, like The New York Times
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?
We recently analyzed 100 headlines from PR Newswire and compared them to 100 headlines from a recent issue of The New York Times. (We skipped the sports pages.)...
How to write good press release headlines
7 ways to polish your traditional heads
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.
Your news headline should communicate the gist of your news story. That way, readers can understand your point, even if they don’t read the body copy...
How to write a press release headline
Remember, the verb is the story
When it comes to headlines, The New York Times’ leap into action: People, places and things arrest, attack, confront, explode, fight, grow, spread, struggle and work.
News release headlines, on the other hand, are far less active. There, organizations tend to announce, launch and report…
Writing tips
Content-marketing-, social media- and blog-writing tips
Get Clicked, Read, Liked & Shared
How to create micro content
Lift ideas off the page or screen
How to write an email blast or newsletter
Increase open rates, click-through rates & more
How to boost skimmability — and why it’s essential
Reach flippers, skimmers and other nonreaders with words
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Ann has taught thousands of communicators in hundreds of organizations proven-in-the-lab best practices for drawing readers in and moving them to act.