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Polish your team's skills at these bespoke programs
Does your team need to master the latest best practices in content writing, email writing, website writing or PR writing? Polish their persuasive-writing, clear-writing or storytelling skills? Write better, easier & faster?
If so, you've come to the right place.
What are the right words for the web?
Show instead of tell, and keep terms short
Want to make your webpage more usable?
Choose better words, suggests Jan H. Spyridakis, author of “Guidelines for Authoring Comprehensible Web Pages.” She suggests that you select words that are:
1. Concrete. Show — V8 engine, for instance — instead of tell — high performance.
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How long should a press release headline be?
Keep headlines short, like The New York Times
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?
We recently analyzed 100 headlines from PR Newswire and compared them to 100 headlines from a recent issue of The New York Times. (We skipped the sports pages.)...
How to write good press release headlines
7 ways to polish your traditional heads
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.
Your news headline should communicate the gist of your news story. That way, readers can understand your point, even if they don’t read the body copy...
How to write a press release headline
Remember, the verb is the story
When it comes to headlines, The New York Times’ leap into action: People, places and things arrest, attack, confront, explode, fight, grow, spread, struggle and work.
News release headlines, on the other hand, are far less active. There, organizations tend to announce, launch and report…
Writing tips
Content-marketing-, social media- and blog-writing tips
Get Clicked, Read, Liked & Shared
How to create micro content
Lift ideas off the page or screen
How to write an email blast or newsletter
Increase open rates, click-through rates & more
How to boost skimmability — and why it’s essential
Reach flippers, skimmers and other nonreaders with words
Put yourself in good company
For more than 30 years, we’ve helped the world’s greatest
brands draw readers in and move them to act.
Want to reach more readers and get the word out?
Join Coca-Cola, Toyota and Salesforce and bring Ann in to help your team members polish their skills and gain new inspiration for their work.
Ann has taught thousands of communicators in hundreds of organizations proven-in-the-lab best practices for drawing readers in and moving them to act.
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