Persuasive writing
Format your way to AI citations
Show your structure in subheads, tables and lists Show them the way AI uses your structure as a map of...
How to use AI to understand your audience
3 prompts reveal what readers think, feel and fear Turns out, a robot can help you relate better to humans....
How to write a good subhead
Keep readers reading, skimmers scanning Show the parts For good subheads, break your message into chunks and label the parts....
Trigger Happy
USDA’s MyPlate puts its money where your mouth is One of my brilliant clients at Wellmark Blue Cross and Blue...
81% of ‘readers’ don’t read
67% skim vs. reading word-by-word How do people read news online? They don't, according to the latest Harris Interactive poll....
Write about the impact
Not about the event Friends! I once helped an employee communicator edit an intranet article that started like this: On...
3 more writing resolutions
Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...
Write to and about your readers
Focus your messages on the WIIFM Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the...
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