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Paragraph length

How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...
Channels / Paragraph length / PR / Readability / Writing structure
<strong>How long is too long?</strong> People skip long paragraphs. So keep paragraphs short. <a href="https://www.istockphoto.com/photo/paragraph-sign-isolated-on-white-gm923355924-253457970" rel="noopener" target="_blank"><em>Image by Fabianodp</em></a>

What’s the best paragraph length?

Hit return more often The problem with long paragraphs is that they look hard to read. And because they look...
Paragraph length / Readability

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