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Writing structure

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3 more writing resolutions

3 more writing resolutions

Build a bridge, not a wall — and more Friends! Thanks for the great feedback on last week's writing resolutions...
Channels / PR / Writing structure
How long should your press release lead be

How long should your press release lead be?

Stop writing 103-word leads Are you still smooshing all of the W’s into the first paragraph of your press release?...
Channels / Paragraph length / PR / Readability / Writing structure
<em>Embeddable tooth implants. Batman’s tax bill. Zombie slayers.</em> Steal secrets from Silver Anvil Award winners to make your press release lead more compelling. <a href="https://www.shutterstock.com/image-photo/news-sign-glasses-background-167486321" target="_blank" rel="noopener noreferrer"><em>Image by qvist</em></a>

Compress details in your news release lead

Squeeze together juicy facts to start your story Embeddable tooth implants. Batman's tax bill. Zombie slayers. Like squeezing together a...
Channels / PR / Writing structure
Set the scene in press release leads

Set the scene in press release leads

Use the power of description Imagine the first few hours in the recovery room following a hysterectomy or … ligament...
Channels / Description / PR / Storytelling / Writing structure
Tell a story in press release leads

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way to pitch a story that reporters want to catch: Start...
Channels / PR / Storytelling / Storytelling / Writing structure
<strong>Ledes should lead</strong> However you spell it, the opening paragraph of your web content should lead readers into your piece. <a href="https://www.shutterstock.com/es/image-photo/fawn-french-bulldog-sitting-leather-leash-254078350" rel="noopener" target="_blank"><em>Image by Javier Brosch</em></a>

What lede (or lead) should you use for web content?

4 types of web leads to try — and 3 to avoid Lede or lead? Ledes should lead However you spell...
Channels / Web / Writing structure
Northern Trust shows couples how to handle special financial challenges in this marketing magazine feature.

Tips for organizing magazine articles

Romance meets finance in this feature How do you organize a compelling feature? Northern Trust shows couples how to handle...
Persuasive writing / Writing structure
Columbia Gas of Virginia restructured a yawner of a diversity story into a compelling feature. <a href="https://www.shutterstock.com/image-photo/construction-building-concept-on-isolated-background-591569318" rel="noopener" target="_blank"><em>Image by 7Crafts</em></a>

What’s the best article writing structure?

‘From Tina Turner to Taylor Swift’ When Ian Jones needed to craft a — yawn! — diversity story for employees...
Persuasive writing / Writing structure
<strong>Step by step</strong> Rethink your story with the feature-style story format. <a href="https://www.shutterstock.com/es/image-photo/hand-establishes-wooden-cube-isolated-on-94902802" rel="noopener" target="_blank"><em>Image by Galushko Sergei</em></a>

How to structure a blog post

WCB-Alberta takes on opioid addiction I love it when my clients send me their rewrites after I present a writing...
Channels / Content marketing / Persuasive writing / Writing structure
Keep the reader engaged from the lead to the final kicker. <a href="https://www.shutterstock.com/image-photo/word-cube-building-blocks-text-design-1913116204" rel="noopener" target="_blank"><em>Image by Pramoon Design</em></a>

What’s the best blog post structure?

Credit Union explains EQ in a feature “Always grab the reader by the throat in the first paragraph,” said Time...
Channels / Content marketing / Persuasive writing / Writing structure
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