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A way around the pyramid

A way around the pyramid

Lift ideas off the page with display copy There is...
Persuasive writing / Writing structure
Combat fatigue

Don’t let your writing structure create combat fatigue

Are you using a 150-year-old story format? At about the...
Persuasive writing / Writing structure
make-it-f-a-b

Make it F-A-B

Translate features to advantages to benefits Quick! Which would you...
Persuasive writing / Reader-centric writing
Reframe the problem - break an egg?

Reframe the problem

Break an egg? Make an omelet Don't you love the...
Persuasive writing
<strong>THE MOST TRUSTED NAME IN NEWS</strong> Credentialed experts and company technical experts are now the most trusted sources of information.

Authority rules

Experts are most trusted, says Edelman’s Trust Barometer Trust saw...
Persuasive writing
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Alphabet soup

Alphabetical structure isn’t as easy as ABC I find myself...
Persuasive writing / Writing structure
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