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Persuasive-writing

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<strong>Put the kernel of your story into a nutshell</strong>. That’s your nut graph. <a href="https://www.istockphoto.com/photo/walnut-gm174776421-22230717"><em>Image by kaanates</em></a>

How to write a nut graf, or nut graph

Tell readers what you’re going to tell ’em If I...
<strong>Don’t let your head get cut off</strong> Write online headlines that don’t get cut off by Google, social, mobile screens — or your reader’s attention. <a href="https://www.istockphoto.com/photo/measuring-tape-in-hand-gm1022503142-274515323" target="_blank" rel="noopener noreferrer"><em>Image by berkay</em></a>

How to write short online headlines

Web heads must fit on mobile apps, more Not everyone...
<strong>Tell ’em what you told ’em</strong> End with a bang by writing a good conclusion that includes a wrapup and kicker. <em>Image via Shutterstock</em>

How to write a conclusion

Leave a lasting impression with these 2 key elements It’s...
how-to-write-a-nut-graph

Tough nut to crack

Put your story into a nutshell in the nut graph...
<strong>Eye on the bottom line</strong> How much does bad writing cost your organization? <em><a href="https://www.flickr.com/photos/armydre2008/3945539641/" title="Image" target="_blank" rel="noopener noreferrer">Image</a> by <a href="https://www.flickr.com/photos/armydre2008/" title="frankieleon" target="_blank" rel="noopener noreferrer">frankieleon</a></em>

The cost of bad writing

It’s a $37 million-a-year problem at one organization Bad writing...
<strong>Couldn't put it down</strong> The feature-style story structure increases readership.

Increase reading with your writing structure

Use a structure that's been proven in the lab to...
<strong>Tie a string around my finger</strong> Help readers remember your message with the feature-style story structure.

Choose a writing structure that’s more memorable

Features 'cement main points into readers' memories' The feature-style story...
Neighborly and intelligent Polish your brand image with feature-style stories. Image by GunnerVV

Create a friendly writing structure

Want your brand to seem more personable? Brands that run...
they-laughed-when-I-sat-down-at-the-piano

‘They laughed when I sat down at the piano …’

Adapt proven benefits headlines Here's one secret of successful marketing...
What happened? Why?

What happened? Why?

News in the headline, the reasons behind it in the...
Promises, promises

Promises, promises

We want to act consistently with our commitments and values...
<strong>Share, but not alike</strong> Features are more likely to get shared than news stories, according to an analysis of three European news sites.

Choose a writing structure that’s more likely to get shared

Features go viral more often, says Reuters Institute While news...

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