“The power of the language, the punch, comes from the friction between the parallel elements.”
— Roy Peter Clark, senior scholar at The Poynter Institute
“Great orators understand the power of parallel construction — their sentences build the same way when they want to make a point.”
— David A. Fryxell, former editor of Writer’s Digest
“In all perfectly beautiful objects there is found the opposition of one part to another and a reciprocal balance.”
— John Ruskin, English author, poet, artist and critic
How can you surprise and delight readers?
Neurologists call it “the pleasure of the text,” the reward readers get from figuring out figurative language. (It can be quite a reward: If your wordplay is funny enough, your readers’ brains even deliver a little dose of dopamine.)
There, they’ll learn to flip phrases; compress details; sub sound-alikes; list, rhyme and twist — even coin new words with free online tools that do the work for you. They’ll get inspired by some of the world’s most creative headlines. And they’ll polish their skills in a wordplay workout, with recipes from anagram to oxymoron.