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Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.” But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”
If the traditional news structure doesn’t work, how should we organize our messages?
Want to master a structure that’s been proven in the lab to outperform the traditional news format. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
There, they’ll learn an organizing scheme that grabs readers’ attention, keeps it for the long haul and leaves a lasting impression.