Reach flippers, skimmers and other nonreaders with words
How people skim and scan text
Get the word out to lookers, skimmers & readers
Reach all of your web visitors, whether they’ve come to your web page for a bite, meal or snack.
How to increase skimmability
Lift ideas off the page or screen
Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with micro content.