Stop writing about us and our stuff
Model these WIIFM examples
‘Say goodbye to the 60-hour workweek’
Give the reader what she wants: Don’t tell her about your video; tell her how much time she’ll save.
More on finding the WIIFM
What writers & others say
“Your reader is a narcissistic 2-year-old saying, ‘Me, me, me. What’s in it for me?’” — Anonymous