Think Like a Reporter to find story angles that target the reader
Target readers with relevant PR headlines
Write about the reader, not about us and our stuff
Aim for the reader: Take a tip from these Silver Anvil winners — call out to the reader in the headline.
Target readers with relevant PR pitches
‘They chew gum, don’t they?’
Journalists’ biggest pet peeve is pitches and releases that aren’t relevant to their audiences.
More on relevant public relations
What writers & others say
“What I really like about a (press release) is when it scratches my reader’s itch and not your client’s itch.” — Trade journal editor quoted in Public Relations Tactics