Make magic with metaphor
Why use metaphor | |
 | Analogies change the way we think Change your mind: Metaphor has the power to persuade far better than literal language. |
When to use metaphor | |
 | How to use metaphor to explain complex concepts Analogy clarifies science, technology, more Confused? Metaphor lets you say in five words what would otherwise take five paragraphs to explain. |
 | How to create a metaphor to simplify stats Analogies turn numbers into things “Numbers without context, especially large ones with many zeros trailing behind, are about as intelligible as vowels without consonants,” writes Daniel Okrent, former New York Times ombudsman. |
 | How to find a metaphor to bring tired topics to life Make readers’ brains light up with analogy They snooze, you lose: Metaphor helps readers think more creatively about your message, see things your way — even (ahem!) find you more attractive. |
 | How to avoid clichés in writing Replace tired language with metaphor Needle in a haystack: Clichés are old, tired — even dead — figures of speech. Replace them with lively metaphors. |
How to write metaphor | |
 | Craft a colorful analogy Brain works: Metaphors make people think differently. Here’s how to craft a compelling comparison that changes the pictures in readers’ heads. |
More on metaphor | |
 | Resources on how to write a metaphor Websites, books & tools Find out why metaphor works and how to craft better metaphors. |
 | Quotes on how to write a metaphor What writers & others say “If a picture is worth a thousand words, a metaphor is worth a thousand pictures.” — Daniel Pink, author, A Whole New Mind |
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