Clarify complex copy with comparisons
Why use metaphor | |
 | Analogies are persuasive and engaging Follow me: Metaphor has the power to persuade far better than literal language. |
When to use metaphor | |
 | Metaphor clarifies confusing concepts Explain science, technology & more Unsure? Metaphor lets you say in five words what would otherwise take five paragraphs to explain. |
 | Turn numbers into things “Numbers without context, especially large ones with many zeros trailing behind, are about as intelligible as vowels without consonants,” writes Daniel Okrent, former New York Times ombudsman. |
 | Metaphor makes tired topics intriguing Make readers’ brains light up with analogy They snooze, you lose: Metaphor makes readers’ brains light up, helps them think more creatively about your message — even (ahem!) makes you look more attractive. |
How to write metaphor | |
 | Craft a colorful analogy Color your message with metaphor: Use these techniques to build a better analogy. |
More on metaphor | |
 | Websites, books & tools Learn more about metaphor. |
 | Quotes on writing with metaphor What writers & others say “If a picture is worth a thousand words, a metaphor is worth a thousand pictures.” — Daniel Pink, author, A Whole New Mind |
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