Clarify complex copy with comparisons
Why use metaphor
Analogies are persuasive and engaging
Follow me: Metaphor has the power to persuade far better than literal language.
How to write metaphor
Craft a colorful analogy
Color your message with metaphor: Use these techniques to build a better analogy.
More on metaphor
Websites, books & tools
Learn more about metaphor.
What writers & others say
“If a picture is worth a thousand words, a metaphor is worth a thousand pictures.” — Daniel Pink, author, A Whole New Mind
Get more tips on metaphor on Rev Up Readership.