Home » Writing tips » Content-marketing-, social media- and blog-writing tips » How to engage your audience on social media
You: Everybody’s favorite topic
Write about the reader, not about us and our stuff
It’s all about you: Whether you’re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement.
Use imperative voice to focus on readers
Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages.
Service stories: Explain how to
Give readers helpful, how-to information
Give the people what they want: Information I can use to live my life better travels further and faster on social media.
Pass the 70-20-10 test
Share and share alike: Expand your reach and influence on social media with this simple formula.
Types of service stories
Show what you can do by illustrating what you have done
Make a case for your organization: Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients.
Give readers news they can use to live their lives better
Tips for tip sheets: Learn how to craft step-by-step how-tos, service stories & refrigerator journalism.
More ways to connect with your audience
Links increase followers, make messages go viral
No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network.
Skip product promos, irrelevant twaddle
All talk, no action: Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less.
When it comes to retweeting, they do, says Dan Zarrella
Hash it out: Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not.
More on social media engagement
Tips, tools & techniques
Rack ’em up: Gain likes, followers, and fans when you increase social media engagement with these tricks.
What writers & others say
“Want more followers? Stop talking about yourself.” — Dan Zarrella, viral marketing scientist, Hubspot