Think Like a Friend, Fan, Follower in content marketing
You: Everybody’s favorite topic | |
 | How to be relevant on social media Write about the reader, not about us and our stuff It’s all about you: Whether you’re writing for Facebook, Twitter or other social networks, writing about your readers increases followers and engagement. |
 | How to engage your social media audience Use imperative voice to focus on readers Save time, avoid effort: Imperative voice gets clicked, opened, read and shared. Here are three ways to get the imperative voice into your messages. |
Service stories: Explain how to | |
 | How to engage an audience on social media Give readers helpful, how-to information Give the people what they want: Information I can use to live my life better travels further and faster on social media. |
 | How to engage via social media Pass the 70-20-10 test Share and share alike: Expand your reach and influence on social media with this simple formula. |
Types of service stories | |
 | Show what you can do by illustrating what you have done Make a case for your organization: Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. |
 | Give readers news they can use to live their lives better Tips for tip sheets: Learn how to craft step-by-step how-tos, service stories & refrigerator journalism. |
More ways to connect with your audience | |
 | How to engage audiences on social media: Share links Links increase followers, make messages go viral No missing links: The more links you share, the more likely your message is to go viral. So share links to valuable resources with your network. |
 | How to engage with your audience on social media: Avoid small talk Skip product promos, irrelevant twaddle All talk, no action: Chit-chat does not fare well on Twitter. People who chat on Twitter more are less likely to get retweeted than those who chat less. |
 | When it comes to retweeting, they do, says Dan Zarrella Hash it out: Tweets containing hashtags are 55% more likely to be retweeted than tweets that do not. |
More on social media engagement | |
 | Resources on engaging your audience on social media Tips, tools & techniques Rack ’em up: Gain likes, followers, and fans when you increase social media engagement with these tricks. |
 | Quotes on social media audience engagement What writers & others say “Want more followers? Stop talking about yourself.” — Dan Zarrella, viral marketing scientist, Hubspot |