Grab readers’ attention, help them find their way
Why links? | |
 | Why writing links well is so important Get clicked by writing good link text Good link text does more than increase your click-through rate. It also helps screen readers get the gist of your message by scanning. |
How to write a link | |
 | How to write a link that’s the right length Give visitors enough information to decide to click Measure up: ‘Make links as short as you can and as long as you must.’ — Ann Wylie, writing coach |
 | 5 ways to draw eyes, fingers Living color: How can you get more clicks with link size, placement and color? |
 | How to write links for news releases Create nofollow links, anchor links How many links per page for SEO? Link early, but not often, in news releases. |
More on link writing | |
 | Resources on how to write link text Websites, books and tools Get clicked with these tips and tricks for improving link writing. |
 | Quotes on how to write link text What writers & others say “Users look for links on pages like puppies look for your best shoes.” — Kara Pernice, Kathryn Whitenton and Jakob Nielsen, in How People Read on the Web |