Websites, books and tools
Training | |
 | Master the Art of Storytelling Tap ‘the most powerful form of human communication’ It’s “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore. |
Learning tools | |
 | Get the word out with this writer’s toolbox Get dozens of articles about subject lines and other email marketing best practices on this members-only site. |
 | The Art of the Storyteller toolkit Master ‘the most powerful form of human communication’ “Page after page of Ann’s Storytelling toolkit is filled with wonderfully written, practical tips, tricks and examples that already have improved my stories and that will improve yours. If the communicator’s job is to make the important interesting, Ann’s toolkit is the resource to show you the way.” — Rich Barger, chief curmudgeon, CornerBarPR |
 | Make magic with metaphor “Ann’s Clarify Complex Copy is to creative business writing as Orwell’s 1984 is to paranoia. I loved it as much as radio loves males age 18 to 54. Like all of Ann’s manuals, this is a quick, easy read that provides practical and applicable techniques.” — Lorenzo Sierra, practice leader, Aon Consulting |
 | Bring your ideas to life with human interest “People fall in love with people, not statistics. … Stories with people in them tend to attract more than those without.” — Peter Jacobi, professor emeritus and Adjunct Riley Lecturer at the Indiana University School of Journalism |