How to reach recipients on the small screen
![Why email marketing works [Statistics!]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2020/11/why-email-marketing-works-150.png "Why email marketing works [Statistics!]") | Why email marketing works [Statistics!] It’s the No. 1 sharing channel in the world Inbox is king: “Email may well be your most productive marketing tool,” says HubSpot viral marketing scientist Dan Zarrella. |
 | How to write good marketing emails that get read on mobile Overcome the obstacles of reaching recipients on their smartphones Get clicked: When reading emails on mobile, recipients click 40% less often, find it 48% harder to understand content and are more likely to unsubscribe. Now what? |
 | Why you should keep writing email newsletters They’re the best tool for supplementing websites Nobody does it better: Email remains the perfect complement to websites and social media, argues Jakob Nielsen. |