Tricks, tools and techniques
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Content-marketing-, social media- and blog-writing tips Get Clicked, Read, Liked & Shared Social skills: To enhance your content-marketing presence, keep your social media and blog posts relevant, interesting and easy. |
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How to write an email blast or newsletter Increase open rates, click through rates & more Email copywriters: Increase open rates, click-through rates, reading, sharing and action when you write good email subject lines and content. |
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Lift ideas off the page or screen Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with micro content. |
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How to boost skimmability — and why it’s essential Reach flippers, skimmers and other nonreaders with words They’re not reading: Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders? |
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Think Like a Reader for persuasive writing Grab readers’ attention and move them to act It’s all about you: To reach your reader, write to and about your reader. |
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Get the word out with public relations writing Reach journalists, bloggers and real readers with pitches and news releases Get the word out: How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out? |
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What is readability, and why should you care? How to make every message you write easier to read and understand Readability matters: What’s your reader’s reading level? How do you boost readability scores? Learn to make every piece you write easy to read and understand. |
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Steal tricks from the fiction writers #Brilliant. Next time you write a blog post, social media post — any digital content — make creative copy part of your content strategy. |
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From tip sheets to survey stories What’s your type? Whether you’re writing a case study or a listicle, use these best practices for crafting blog post, articles, and content marketing pieces. |
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Writing for the web and mobile Craft copy that clicks Reach readers online: Screen reading hurts visitors’ eyes, back and brain. Here’s how to overcome the obstacles to getting the word out on the web. |
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Sharpen your writing with the writing tips Master storytelling, readability, persuasive writing and more Stay sharp: Get writing tips for persuasive writing, content marketing writing,web writing, email writing, public relations writing, blog-post writing, socialmedia writing, corporate storytelling and more. |
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Write Better, Easier & Faster with this writing process Work with — not against — your brain with this approach Enlightened approach: Ann Wylie has combined the writing and creative process into a 6-step approach that will help you come up with better ideas and messages faster. |
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What’s the best structure for blog posts, intranet stories & more? “Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument? |
More on writing |
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What writers & others say “You write and then you erase. You call that a profession?” — Saul Bellow’s father to the Nobel Prize-winning author |