Tricks, tools and techniques
Content-marketing-, social media- and blog-writing tips
Get Clicked, Read, Liked & Shared
Social skills: To enhance your content-marketing presence, keep your social media and blog posts relevant, interesting and easy.
How to write an email blast or newsletter
Increase open rates, click through rates & more
Email copywriters: Increase open rates, click-through rates, reading, sharing and action when you write good email subject lines and content.
Lift ideas off the page or screen
Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with micro content.
How to boost skimmability — and why it’s essential
Reach flippers, skimmers and other nonreaders with words
They’re not reading: Web visitors read, on average, 20% of the words on the page. So how can you reach these flippers, skimmers and other nonreaders?
Think Like a Reader for persuasive writing
Grab readers’ attention and move them to act
It’s all about you: To reach your reader, write to and about your reader.
Get the word out with public relations writing
Reach journalists, bloggers and real readers with pitches and news releases
Get the word out: How can you write media relations pieces that are among the 3% to 45% of those that actually get the word out?
What is readability, and why should you care?
How to make every message you write easier to read and understand
Readability matters: What’s your reader’s reading level? How do you boost readability scores? Learn to make every piece you write easy to read and understand.
Steal tricks from the fiction writers
#Brilliant. Next time you write a blog post, social media post — any digital content — make creative copy part of your content strategy.
From tip sheets to survey stories
What’s your type? Whether you’re writing a case study or a listicle, use these best practices for crafting blog post, articles, and content marketing pieces.
Writing for the web and mobile
Craft copy that clicks
Reach readers online: Screen reading hurts visitors’ eyes, back and brain. Here’s how to overcome the obstacles to getting the word out on the web.
Sharpen your writing with the writing tips
Master storytelling, readability, persuasive writing and more
Stay sharp: Get writing tips for persuasive writing, content marketing writing,web writing, email writing, public relations writing, blog-post writing, socialmedia writing, corporate storytelling and more.
Write Better, Easier & Faster with this writing process
Work with — not against — your brain with this approach
Enlightened approach: Ann Wylie has combined the writing and creative process into a 6-step approach that will help you come up with better ideas and messages faster.
What’s the best structure for blog posts, intranet stories & more?
“Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument?
More on writing
What writers & others say
“You write and then you erase. You call that a profession?” — Saul Bellow’s father to the Nobel Prize-winning author