Tricks, tools and techniques
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Headlines writing & display copy Lift your ideas off the page or screen Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with display copy. |
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Web writing, social-media writing, email writing and more Reach readers online Get the word out on the web |
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Sell products, programs & positions Move readers to act … when you position information in the readers’ best interest. |
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Reach journalists — and real readers — with media relations Go beyond PR 101 approaches to write media relations pieces that get posted and published and reach stakeholders directly. |
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Don’t build a wall of words Is your message short and easy to read? That’s one of the two key questions people ask to determine whether to read your piece — or toss it. |
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Storytelling & creative writing Move your message from boring to brilliant Bright ideas, big changes: Business communications needn’t be boring. Here’s how to transform your message from blah to brilliant. |
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Master storytelling, readability, persuasive writing and more Tips, tips, tips: Make your writing tops with these lists of tricks. |
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Too much to read, too little time to read it Do the math: People receive the data equivalent of 174 newspapers, ads included, every single day. Yet they spend just 48 minutes a day reading for work and just 19 minutes a day reading for fun. How much attention is your message getting? |
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What are the steps of the writing process? 3 stages to writing better, easier and faster Take the rough out of the rough draft Prewriting, drafting, revising: These three steps will help you save time and effort — and find more joy — in all of your writing assignments. |
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How to organize every piece “Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument? |