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Lift your ideas off the page or screen
Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with display copy.
Web writing, social-media writing, email writing and more
Reach readers online Get the word out on the web
To readers moving in the right direction, position messages in their best interest
Draw them in, move them to act … when you use persuasive writing techniques to position information in the readers’ best interest.
Reach journalists, bloggers & real readers with pitches and news releases
Overcome the overload: Wire services distribute 3,000 releases each day — that’s one every 29 seconds. 55% to 97% of releases are never used.
Don’t build a wall of words
Is your message short and easy to read? That’s one of the two key questions people ask to determine whether to read your piece — or toss it.
Move your message from boring to brilliant
Bright ideas, big changes: Business communications needn’t be boring. Here’s how to transform your message from blah to brilliant.
Master storytelling, readability, persuasive writing and more
Tips, tips, tips: Make your writing tops with these lists of tricks.
Too much to read, too little time to read it
Do the math: People receive the data equivalent of 174 newspapers, ads included, every single day. Yet they spend just 48 minutes a day reading for work and just 19 minutes a day reading for fun. How much attention is your message getting?
3 stages to writing better, easier and faster
Take the rough out of the rough draft: Prewriting, drafting, revising: These three steps will help you save time and effort — and find more joy — in all of your writing assignments.
How to organize every piece
“Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument?