Tricks, tools and techniques
 | Headlines writing & display copy Lift your ideas off the page or screen Reach nonreaders with words: Draw readers in, break copy up and communicate to flippers and skimmers with display copy. |
 | Web writing, social-media writing, email writing and more Reach readers online Get the word out on the web |
 | Persuasive writing techniques sell products, services, ideas To readers moving in the right direction, position messages in their best interest Draw them in, move them to act … when you use persuasive writing techniques to position information in the readers’ best interest. |
 | Get the word out with public relations writing Reach journalists, bloggers & real readers with pitches and news releases Overcome the overload: Wire services distribute 3,000 releases each day — that’s one every 29 seconds. 55% to 97% of releases are never used. |
 | Don’t build a wall of words Is your message short and easy to read? That’s one of the two key questions people ask to determine whether to read your piece — or toss it. |
 | Storytelling & creative writing Move your message from boring to brilliant Bright ideas, big changes: Business communications needn’t be boring. Here’s how to transform your message from blah to brilliant. |
 | Master storytelling, readability, persuasive writing and more Tips, tips, tips: Make your writing tops with these lists of tricks. |
 | Too much to read, too little time to read it Do the math: People receive the data equivalent of 174 newspapers, ads included, every single day. Yet they spend just 48 minutes a day reading for work and just 19 minutes a day reading for fun. How much attention is your message getting? |
 | What are the steps of the writing process? 3 stages to writing better, easier and faster Take the rough out of the rough draft: Prewriting, drafting, revising: These three steps will help you save time and effort — and find more joy — in all of your writing assignments. |
 | How to organize every piece “Prose is architecture,” wrote Ernest Hemingway. “It’s not interior design.” Which structure would make the best foundation for your argument? |