Increase open rates, click-through rates & more
 | Why email writing is important How to reach recipients on the small screen The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. |
 | Email subject line best practices Get opened with benefits, urgency — maybe even emoticons Get opened: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. |
 | How to write a great email blast or newsletter Think Like a Recipient Target the reader: Boost open and click-through rates and reduce unsubscribes with reader-centric email messages and campaigns. |
 | What’s the best email structure? How to organize your email message Make emails shine: What to put where in your email messages |
 | How to make email blasts, newsletters more readable How long should email be? 20 lines? 50 to 125 words? 60 words? Fewer? What about online paragraphs? Reading grade level? |
 | How to help readers skim email Make your email blast, newsletter easy to skim and scan Scannability is about 50% more important for email than for web pages, says the Nielsen Norman Group. So how can you make your messages easier to skim and scan? |
More on how to write an email blast, newsletter | |
 | Resources on how to write an email blast or newsletter Websites, books & tools Skill builders: Learn more about creating effective email communications. |
 | Quotes on how to write good marketing emails What writers & others say “There’s a mad dash for attention in the email box.” — Mike Sigal, CEO of Guidewire. |