Increase open rates, click-through rates & more
How to write an email blast or newsletter | |
 | Why email writing is important How to reach recipients on the small screen The inbox is overflowing, email is hard to read on smartphones, and recipients have never been pickier. |
 | Email subject line best practices Get opened with benefits, urgency — maybe even humor Get opened: Along with the sender and the preheader, the subject line helps recipients decide whether to open your email message. |
 | How to write a great email newsletter or blast Think Like a Recipient to target your audience Hit the target: Boost open and click-through rates and reduce unsubscribes with reader-centric email messages and campaigns. |
 | How to craft the feature story structure The ‘stacked boxes’ format outperforms the pyramid For most articles, use the “stacked boxes” format — aka the feature-style story structure. Instead of sliding down the pyramid, give your readers a beginning, middle and end. |
 | Email length best practices to try How to make email blasts, newsletters easier to read, understand Sharpen your email messages: How long should your email be? Your online paragraphs? And what reading grade level should you target? |
 | How to help readers skim email Make your email blast, newsletter easy to skim and scan Scannability is about 50% more important for email than for web pages, says the Nielsen Norman Group. So how can you make your messages easier to skim and scan? |
More on how to write an email blast, newsletter | |
 | Resources on how to write an email blast or newsletter Websites, books & tools Skill builders: Learn more about creating effective email communications. |
 | Quotes on how to write good marketing emails What writers and others say “Seven days without email: Priceless.” — MasterCard ad |