Master a form that’s more effective than the traditional news structure
What organizing structure would make the best foundation for your message? Not the inverted pyramid.
Because it outperforms the traditional news pyramid
The research is in, and the pyramid lost. If you’re still using the traditional news structure, it’s time to move on to a new approach.
Email structure, blog structure, news release structure web page structure and other content structure
Feature story writing is easy once you know how: Stack boxes, then fill them with data and details.
Show, don’t tell, in the first paragraph
Lead readers into the story: Start your feature stories and feature articles with a bang. Draw readers in with concrete, creative, provocative leads.
Here’s where you explain the point of the story
Crack the nut: The nut graph tells readers why the story is important. Get tips for writing a nut graf — the transition from the lead, the essential theme of the story.
Fill in the blanks in a feature story
Avoid the blah-blah: Background information is essential. But don’t slather on too much — and never, ever lead with it.
Build out your key points in the middle
Strengthen your core! Avoid flabby middles when you shape up the body of your message.
Draw to a close with a wrap up and kicker
The end is here: In the conclusion of the feature-style story structure, tell readers what you told ’em.
Create links between sections and ideas
In transit: Move readers easily from paragraph to paragraph, from idea to idea.