How long should your content marketing pieces be?
Best length for content marketing, social channels | |
 | What’s the best length for a blog post? Are you writing about Brussels sprouts or brain surgery? How long should your blog post be? Experts recommend 1,500 words, 2,000 words, 2,500 words and longer content. The right answer: It depends. |
 | Plus: What’s the best hashtag length, word length and reading grade level for Twitter? Tweet this! What’s the most effective length of a tweet that twitter users will retweet? The best character limit for a hashtag? The best character count for a word on Twitter? |
Social media, blog usability | |
![Why write short sentences online? [Research]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/why-write-short-sentences-online-150.png) | Why write short sentences online? [Research] Activate the passive voice on the web Simple sentences — subject, verb, object — are easiest to read, online or off. |
More on social media, blog post length | |
 | Resources on social media, blog readability Websites, books & tools Get research and tools for improving your content marketing, social media and blog posts. |
 | Quotes on social media, blog readability What writers and others say “Post length is amongst the most consistent factors that we see having an impact on engagement levels across the board” — Morgan J. Arnold, contributor at Tracksocial |