How to write a double deck headline

That second head drives readership, reaches nonreaders

Double deck headline — Double decker Multi-deck headlines get the word out to skimmers and scanners. So don’t drop the deck. Image by Brian A Jackson

Why write a multi-deck headline?

Why write a multi-deck headline?

Because it’s the best-read element on the page

Front page: Don’t drop the deck. It’s a power tool of communication