Websites, books & tools
 | Get Clicked, Read, Liked and Shared Book Ann for an in-house or association workshop Learn to increase engagement with step-by-step techniques for writing successful content marketing pieces. |
Related sections | |
 | How to reach your target audience The topic is never the topic; the reader is always the topic In your site: Whether you’re writing a blog post or marketing campaign, the best way to reach your target market is to write to and about your target market. |
Tools for tracking your audience | |
 | In addition to creating short links, use this free tool to track and measure how your audience members share these links. |
 | Learn about your Facebook followers’ job titles, education level, lifestyle, household information, purchasing behavior, and more. |
 | Which tweet will be retweeted more? Test two tweets to see which the algorithm predicts will be retweeted more. Read the research behind the algorithm. Can you beat the algorithm? Take the quiz. |
 | Find out how engaging you are on Twitter and keep up with the conversation web marketers are having. |
 | Get geographic, other data about your Twitter followers so you can create relevant content for them. |
How can you write content readers want to read?
There’s a lot of ME in social MEdia. And there’s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the egosystem.
There, they’ll learn to your company as the expert in the field. Find out how to make sure their posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.