Resources on engaging your audience on social media

Websites, books & tools

Get Clicked, Read, Liked and Shared

Get Clicked, Read, Liked and Shared

Book Ann for an in-house or association workshop

Learn to increase engagement with step-by-step techniques for writing successful content marketing pieces.

Related sections
	How to reach your target audience The topic is never the topic; the reader is always the topic In your site: Whether you’re writing a blog post or marketing campaign, the best way to reach your target market is to write to and about your target market.

	How to write a tipsheet Tips for crafting step-by-step how-tos, service stories & refrigerator journalism Take the next step Tipsheets get read, shared, saved. Give readers news they can use to live their lives better, and watch your reach and influence grow.

Tools for tracking your audience
	Bitly In addition to creating short links, use this free tool to track and measure how your audience members share these links.

	Facebook Audience Insights Learn about your Facebook followers’ job titles, education level, lifestyle, household information, purchasing behavior, and more.

	Which tweet will be retweeted more? Test two tweets to see which the algorithm predicts will be retweeted more. Read the research behind the algorithm. Can you beat the algorithm? Take the quiz.

	SparkToro Find out how engaging you are on Twitter and keep up with the conversation web marketers are having.

	Tweepsmap Get geographic, other data about your Twitter followers so you can create relevant content for them.

How can you write content readers want to read?
There’s a lot of ME in social MEdia. And there’s a great big I in TwItter. No wonder social media thought leader Brian Solis calls content marketing the egosystem.
Unfortunately, talking about yourself and your stuff on social channels works about as well as it does at a cocktail party. But watch your social media reach and influence grow when you deliver relevant, valuable, useful content.
Learn how to identify what content readers want to read at Get Clicked, Liked & Shared, our content-writing workshop on March 1-29.
You’ll learn to your company as the expert in the field. Find out how to make sure your posts are welcome guests and not intrusive pests. And discover the power of the most-retweeted word in the English language.
Save up to $100 with our group discounts.