Websites, books & tools
Training | |
 | Catch Your Readers persuasive-writing workshop Learn to outperform the inverted pyramid Reach nonreaders with display copy, master a structure that reaches more readers, and craft a message that is easier to read & understand. |
Learning tools | |
 | Think Outside the Pyramid writing structure manual Master the feature story structure Learn how to Think Outside the Pyramid to write feature-style stories that grab and keep reader attention. |
Tools and techniques | |
 | Get Christina Selby’s tips for transforming this “sawdust sandwich” into a compelling section. |
 | Get a quick definition of the background section in this book by Richard Keeble. |
 | Here Are 5 Key Ingredients for Cooking Up Terrific Feature Stories “All the well-written description and colorful quotes in the world won’t suffice if you don’t have solid information to back up the point your feature is trying to make,” writes Tony Rogers. |
What structure draws more readers?
Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.” But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”
If the traditional news structure doesn’t work, how should we organize our messages?
Want to master a structure that’s been proven in the lab to outperform the traditional news format. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
There, they’ll learn an organizing scheme that grabs readers’ attention, keeps it for the long haul and leaves a lasting impression.