What writers & others say about PR writing
PR professionals have been married to the traditional news release format since Ivy Lee created the release more than 100 years ago. Why, then, do we need a new approach?
With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional news release ain’t what it used to be. In fact, fewer than 50% of all traditional news releases ever get covered, according to PR Newswire’s own research.
Learn to put your PR pieces among the 50% that actually get the word out at NOT Your Father’s PR Writing — our PR-writing workshop, starting Nov. 13.
There, you’ll learn current best PR-writing practices. And you’ll improve your writing with personal feedback and coaching from the Public Relations Society of America’s “national writing coach.”
Save up to $100 with our group discounts.
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