“Post length is amongst the most consistent factors that we see having an impact on engagement levels across the board”
— Morgan J. Arnold, contributor at Tracksocial
“Instant gratification takes too long.”
— Carrie Fisher, late actress
“The shorter it is, the more important it is to design text for usability.”
— Jakob Nielsen, Ph.D., user advocate and principal of the Nielsen Norman Group
“The semicolon is the only unretweetable punctuation mark.”
— Dan Zarrella, viral marketing scientist, Hubspot
How long should your content be?
How long should your blog post be? Your mobile headline? Online paragraphs? Sentences and words?
Learn to write readable content-marketing pieces that don't overwhelm readers — even on their smartphones — at Get Clicked, Liked & Shared, our content-writing workshop that starts March 1.
You’ll learn the most effective length for content-marketing pieces, online paragraphs, sentences and words. Then you’ll analyze your message with a free online writing tool and get tips and tools for meeting those targets.
Plus: Entice visitors to read more of your story by hitting one key on your keyboard more often. And learn to avoid using one “unretweetable” punctuation mark.