How to make emails shorter and easier to read
How long should email elements be?
Aim for the 3rd grade reading level
Emails written at the 3rd-grade reading level got a 17% higher response rate than those written at a high-school reading level.
More on how to write short email
What writers & others say
“The rule for web content is to keep it short. The rule for email content is to keep it ultra-short.” — Jakob Nielsen, ‘king of usability’