Surprise and delight readers with plays on words
We pay attention to and remember puns, alliteration
A hand shoots up in my Make Your Copy More Creative workshop. “But,” the communicator says, “don’t you risk confusing people with wordplay?”
Practice playing with your words
Want to become a master of wordplay? The more you play with your words, the more effective your wordplay will be.
More on wordplay
What writers and others say
“Why isn’t ‘phonetic’ spelled the way it sounds?” — The Atomic Café
Get More tips on wordplay on Rev Up Readership.