Write about people doing things, not about us and our stuff
Why write in verbs?
Action words streamline syllables
Stop putting your copy through the de-verb-orizer: Verbs streamline syllables and make copy easier to read.
Write in verbs in headlines, lists
Remember, the verb is the story
A story is a verb, not a noun: Something should be happening here. Use dynamic verbs in press release headlines.
More on verbs
What writers & others say
“Verbs kick-start sentences: Without them, words would simply cluster together in suspended animation.” — Constance Hale, author of Vex, Hex, Smash, Smooch