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Learn to Play With Your Words
Go beyond alliteration and twist of phrase to flip phrases; compress details; sub soundalikes; list, rhyme and twist — even coin new words. Plus: Walk away with cool (free!) wordplay resources — as well as with recipes for how to use them.
Tools and techniques
Have a long, random list to alliterate? Use this tool to quickly sort your list into alphabetical order.
Describe a concept and get back a list of words and phrases related to that concept with this tool. Use it to expand your word list for alliteration and other wordplay.
Learn to make your messages break out from the crowd with author Sam Horn. Use her POP! process to make your copy Purposeful, Original and Pithy. Write messages that POP through the noise, off the shelf and into readers’ minds.
What’s a shorter word for communicate? A more colorful way to say obfuscation? And what the heck is a quadrillion? Find out with Visual Thesaurus, the “remarkably inventive and interactive way to explore language” (PC). FREE with your Rev Up Readership membership.
Neurologists call it “the pleasure of the text,” the reward readers get from figuring out figurative language. (It can be quite a reward: If your wordplay is funny enough, your readers’ brains even deliver a little dose of dopamine.)
Learn to tap wordplay’s superpowers at Master the Art of Storytelling, our business-storytelling workshop starting July 11.
There, you’ll learn to flip phrases; compress details; sub sound-alikes; list, rhyme and twist — even coin new words with free online tools that do the work for you. You’ll get inspired by some of the world’s most creative headlines. And you’ll polish your skills in a wordplay workout, with recipes from anagram to oxymoron.
Save up to $100 with our group discounts.