Writing classes

Learn to write web pages, press releases, storytelling & more

Public writing workshops schedule
Course descriptions
Why our writing workshops?

Public writing workshops schedule

Master the Art of Storytelling - Ann Wylie's creative-writing workshop on July 11-15

Creative-content master class

“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”

— Carie Behounek, marketing communications coordinator, COPIC Companies

NOT Your Father’s PR Writing - Ann Wylie's PR-writing workshop on Aug. 15-19

Media relations-writing class

Rev Up Readability - Ann Wylie's tight-writing workshop on Sept. 19-23

Tight-writing class

Think Inside the Inbox - Ann Wylie's email-writing workshop on Oct. 17-21

Email-writing class

Write Better, Easier and Faster - Ann Wylie's writing-process workshop on Dec. 12-16

Writing-process class

“A semester’s worth of knowledge in a few hours.”

— Amy Kappler, communications specialist, Burgess and Niple

Why choose our writing courses?

Are you a corporate communicator, public relations professional or digital marketer who needs to improve your writing skills or polish your writing style?

**Learn proven-in-the-lab best practices** for improving your writing at our public writing classes.

Do you want to:

Get up to speed on the latest best practices in blog-post writing, email marketing, writing for the mobile web or digital PR writing?
Move people to act with persuasive writing?
Master the art of corporate storytelling?
Start writing better, easier & faster?
Measurably increase readability?

“I learned more about communications writing in two days than all of my previous trainings over the past seven years combined.”

– Christine Rochelle, content manager, iCIMS

If so, polish your skills and find new inspiration for your work at one of our upcoming business writing classes.

When you choose a Wylie Communications writing class, you’ll:

1. Walk away with proven-in-the-lab best practices.

No doubt about it: Our corporate communication trainer, Ann Wylie is a nerd. While you’re out having fun on a Friday night, Ann’s more likely to be cuddled up with a warm study.

writing coach — **Get the word out**. Join the thousands of writers in hundreds of organizations who have polished their skills with Ann Wylie.

All of those Friday nights and all of those studies have resulted in a system of data-driven techniques that get readers to:

Pay attention to your message
Understand it
Remember it
Act on it

How do we know our system works? It’s the same approach Ann’s used to earn more than 60 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.

“Comprehensive learning experience packed with relevant facts and information to back up best practices.”

– Adam Jacobs, associate account executive, CMD

2. Get tips and tricks you can use tomorrow.

Tricks trump talent every day. When it comes to communication, marketing and PR writing, whoever has the most tricks wins.

**Let writing coach Ann Wylie fill your toolbox with tricks**. Put Ann’s proven-in-the-lab best practices to work in your own writing assignments.

At our writing workshops, you’ll get fill-in-the-blanks formulas for crafting corporate stories and metaphors … recipes and templates for writing blog posts and news releases … tools and targets for measurably improving readability … models for quickly organizing stories of all kinds … and tricks, tactics and techniques for handling dozens of other writing issues.

Want to test-drive Ann’s tips? Sign up for our free online newsletter focused on writing.

“This is the best writing class I’ve attended in my 25-year PR career.”

— Mark Alden, PR manager, National Semiconductor

3. Master the techniques you learn in class.

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing.

**Get a helping hand** In one-minute over-the-shoulder coaching sessions with Ann Wylie, you’ll learn how to get readers to pay attention to your message, understand it and remember it so they can act on it later.

But our Master Classes include workshops. In these practice sessions, you’ll get a great opportunity for reflection and improvement.

Bring your laptop and a story to work on. You’ll learn new techniques, practice them, get feedback from Ann and the class, edit and rewrite, and leave with a totally rewritten piece. That’s how we put the Master in Master Class.