Learn to write web pages, press releases, storytelling & more
Public writing workshops schedule
Writing-process class
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Content-writing class
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Persuasive-writing class
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Web-writing class
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“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”— Carie Behounek, marketing communications coordinator, COPIC Companies |
Creative-content master class
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Media relations-writing class
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Tight-writing class |
Email-writing class
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“A semester’s worth of knowledge in a few hours.”
— Amy Kappler, communications specialist, Burgess and Niple
Why choose our writing courses?
Are you a corporate communicator, public relations professional or digital marketer who needs to improve your writing skills or polish your writing style?
Do you want to:
- Get up to speed on the latest best practices in blog-post writing, email marketing, writing for the mobile web or digital PR writing?
- Move people to act with persuasive writing?
- Master the art of corporate storytelling?
- Start writing better, easier & faster?
- Measurably increase readability?
“I learned more about communications writing in two days than all of my previous trainings over the past seven years combined.”
– Christine Rochelle, content manager, iCIMS
If so, polish your skills and find new inspiration for your work at one of our upcoming business writing classes.
When you choose a Wylie Communications writing class, you’ll:
1. Walk away with proven-in-the-lab best practices.
No doubt about it: Our corporate communication trainer, Ann Wylie is a nerd. While you’re out having fun on a Friday night, Ann’s more likely to be cuddled up with a warm study.
All of those Friday nights and all of those studies have resulted in a system of data-driven techniques that get readers to:
- Pay attention to your message
- Understand it
- Remember it
- Act on it
How do we know our system works? It’s the same approach Ann’s used to earn more than 60 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.
“Comprehensive learning experience packed with relevant facts and information to back up best practices.”
– Adam Jacobs, associate account executive, CMD
2. Get tips and tricks you can use tomorrow.
Tricks trump talent every day. When it comes to communication, marketing and PR writing, whoever has the most tricks wins.
At our writing workshops, you’ll get fill-in-the-blanks formulas for crafting corporate stories and metaphors … recipes and templates for writing blog posts and news releases … tools and targets for measurably improving readability … models for quickly organizing stories of all kinds … and tricks, tactics and techniques for handling dozens of other writing issues.
Want to test-drive Ann’s tips? Sign up for our free online newsletter focused on writing.
“This is the best writing class I’ve attended in my 25-year PR career.”
— Mark Alden, PR manager, National Semiconductor
3. Master the techniques you learn in class.
In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing.
But our Master Classes include workshops. In these practice sessions, you’ll get a great opportunity for reflection and improvement.
Bring your laptop and a story to work on. You’ll learn new techniques, practice them, get feedback from Ann and the class, edit and rewrite, and leave with a totally rewritten piece. That’s how we put the Master in Master Class.
“I cannot believe how much I changed and improved one piece in this session. I also enjoyed the ability to hear more from the other professionals in the room. Very interactive, which I loved.”
— Megan McCarl, public relations associate, Lambert, Edwards & Associates
Questions? Contact Ann directly.