Low literacy, information overload and time spent reading
What’s the importance of readability? | |
![What’s the value of readability [research!]?](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2021/03/why-worry-about-your-readability-level-150.png) | What’s the value of readability [research!]? Save money, make money and more with readable messages That’s ROI: Get your message read and shared by boosting your readability level. |
 | What’s the latest U.S. literacy rate? Just 2% of global adults read at top level Can they read you now? Half of Americans have basic or below-basic skills. |
 | Why is readability important to your readers? Readable messages help everyone Thumbs up: Nobody wants it to be harder. Even highly literate, highly educated audiences perform better with more readable copy. |
 | Overcome information overload in communication How to compete for reader attention Information overwhelm: Readers face the data equivalent of 174 newspapers a day. How can your message get through? |
![What’s the average time spent reading [statistics!]?](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2021/08/time-spent-reading-150.png "HWhat’s the average time spent reading [statistics!]?") | What’s the average time spent reading [statistics!]? Americans spend 16.2 minutes a day reading for fun Tick tock: People spend 48 minutes a day reading for work, less than 17 minutes a day reading for fun. How much of that time are they devoting to your message? |
 | How do you define readability? Measure, monitor and manage your message’s reading ease Readability measures how easy your message is to read. That measurement is based on factors like sentence and word length. |
More on the importance of readability | |
 | Resources on the importance of readability Websites, books and tools Get more tips and tools for making every piece you write easier to read and understand. |
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