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Secrets to successful subject lines
Target the recipient to boost email analytics
It’s all about the reader: Want to get opened? Write about the reader’s favorite topic.
Try wordplay, humor, creative techniques
Try a little cleverness: Entertainment is the No. 1 reason people share email, according to Chadwick Martin Bailey.
Make them clear, easy to understand
Stand out in the crowd: The best subject lines are short, descriptive and compelling, say the folks at MailChimp.
It may be the most effective approach
Tick tock: A sense of urgency in subject lines increases opens, click-throughs and readership.
Do shorter ones get higher open rates?
Measure up: What’s the optimal subject line length? 60 characters? 40? 25 to 30? More? Less?
What about special characters, all caps?
Does face with tears of joy have a place in email blast and newsletter subject lines? Maybe, say the folks at the Nielsen Norman Group.
More on subject line secrets
Tips, tools and techniques
Test your subject lines and polish your skills with these resources on writing better subject lines.
What writers & others say
“When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” — MailChimp
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