Links, Lists & CTAs: Reach nonreaders
Nail this skill in just 3 hours in a Mini Master Class* or webinar
“Readers” don’t read. Even highly educated web visitors read fewer than 20% of the words on a webpage.
So how do you reach “readers” who won’t read your paragraphs?
In this session, you’ll learn how to put your messages where your readers’ eyes really are. You’ll find out how to use your display copy to:
- Communicate to flippers and skimmers
- Get more people to read your message
- Move people to act on your calls to action
Best of all, you’ll perfect this skill in just three hours in our Mini Master Class* or webinar.
“My mind was blown in the first hour.”
— Kelly Whitman, senior marketing specialist, Magna International
What you’ll learn in this writing workshop
In this display copy-writing course, you’ll learn how to:
Communicate to people who spend just 2 minutes with your piece.
Make sure people get your key ideas without reading the paragraphs.
Increase readership by making your message look easier to read.
Reach nonreaders by running a simple test on your message.
Make your message more reader friendly by using the palm of your hand.
Write better links, lists, CTAs and other pieces of display copy.
Get Ann to help you lift ideas off the screen. Watch as writing coach Ann Wylie edits your homework live in class. That’s how we put the master in the Mini Master Class!
“My mind is blown, and I’m looking at everything through a new lens!”
— Chelsea Ornelas, marketing & public relations lead, Sourcewell
*What’s a Mini Master Class?
In our Mini Master Class, you’ll do a deep dive on a single subject in just 3 hours:
- Learn how to write better display copy in one 90-minute class.
- Practice the techniques you’ve learned on your own communications.
- Get coaching and feedback from Ann.
In our webinars, your team will learn a new writing skill in one 90-minute class.
Are you ready to reach nonreaders with lists, links and CTAs?
Find out how to get the word out even to the huge and growing number of people who will not read your paragraphs.
Learn more about our other writing workshops.
Questions? Please contact Ann.