They’re not reading; write for skimmers instead
Make web pages skimmable
How to write web headlines, links, more
Web headlines, decks, subheads, bulleted lists and links help readers get the gist of your message without reading paragraphs.
More on scannable web copy
Websites, books & tools
The research is in: People skim and scan webpages. They don’t read them.
What writers & others say
“The dirtiest four-letter word in the English language: ‘read.’” — Evelyn Wood Reading Dynamics website