Why public relations writing?
Just 3% to 45% of releases actually get the word out
Fewer than 50% of releases get covered. So how can you write media relations pieces that actually get the word out?
Journalists and bloggers need help
Journalists have more to do, fewer resources to get it done with. So write news releases that do the job for them.
How to improve PR writing
Think Like a Reporter to find story angles that target the reader
Bullseye! Want more press coverage? Write about the reader, not about us and our stuff. Don’t bury your target audience’s needs below your product or service.
Anatomy of a release, from lead to boilerplate
Better by design: What goes where for a successful press release that gains media coverage. (Hint: Don’t use the inverted pyramid!)
Turn lame-ass quotes into snappy sound bites
Write killer bites: Quotes can add creativity, humanity and color to your story. But too often, quotes are the most boring — not the most interesting — parts of our message.
How to write short headlines, quotes, leads & more
Cut Through the Clutter: How long is too long — for news releases, paragraphs, sentences, words and more?
Reach flippers, skimmers and other nonreaders with words
They’re not reading: 67% of media audiences skim — they don’t read — news online, according to a survey by Harris Interactive Poll. Reach flippers, skimmers and other nonreaders through headlines, decks, bulleted lists, links and visuals.
Websites, books & tools
The write stuff: If you are a PR pro, you’ll gain more earned media and otherwise improve your PR efforts with these PR writing tips, tricks and techniques.
What writers & others say about PR writing
“Some are born great, some achieve greatness, and some hire public relations officers.” — Daniel J. Boorstin, American social historian and educator
Learn to get the word out with our proven-in-the-lab techniques in our email newsletter.