Headline writing course: Grab reader attention
Nail this skill in just 3 hours in a Mini Master Class*
By the time you’ve written your headline, said ad man David Ogilvy, you’ve spent 80 cents of your communication dollar.
Indeed, many times more people will read your headline than your body copy. Are you getting 80% of your ROI out of your headline?
In this writing workshop, you’ll learn how to use the most important line in your message to:
- Grab attention
- Communicate your key idea
- Pull people into your message
Best of all, you’ll perfect this skill in just three hours in our Mini Master Class.
“After using Ann’s headline-writing techniques, we saw the clickthrough rate on our featured video increase by 434% to 821%.”
— Cindy Javelet, communication coordinator, City of Arvada
Read more rave reviews
What you’ll learn in this writing workshop
In this headline-writing course, you’ll learn step-by-step how to write irresistible headlines:
Write news, benefits and web headlines. Draw audience members into your press releases, blog posts, social media posts, emails, marketing and sales pages and more.
Steal headline formulas from The New York Times, from the creator of the world’s best online headlines, from Silver Anvil Award winners and others.
Use the right number (hint: 7 is better than 10) in your headline. Find out which power words to use. And learn about free online tools for writing better headlines and email subject lines.
Avoid getting your head cut off. Find out how long your mobile headline should be. And learn to write headlines that humans — and search engines — will love.
Get the word out to the 81% of “readers” who skim news online (Harris Interactive) with successful headlines.
Stop using amateur approaches with our pro tips. Discover what the father of The Wall Street Journal wanted you to know about writing great headlines.
Get Ann to help you write a powerful headline. Watch as writing coach Ann Wylie edits your homework live in class. That’s how we put the master in the Mini Master Class!
“The clickthrough rate on our email newsletter increased by 400% after I applied Ann’s suggestions for writing online headlines.”
— Jamie Porter, industry communications content editor, Travel Oregon
*What’s a Mini Master Class?
In our Mini Master Class, you’ll do a deep dive on a single subject in just 3 hours:
- Learn how to write better headlines in one 90-minute class, from noon to 1:30 p.m. Central on Jan. 16.
- Practice the techniques you’ve learned on your own communications.
- Get coaching and feedback from Ann from noon to 1:30 p.m. Central on Jan. 17.
Can’t make a date? You can access the recordings for 30 days.
Are you ready to grab readers with great headlines?
Become a better headline writer: Start writing attention-grabbing headlines now.
Learn more about our other writing workshops.
Questions? Please contact Ann.