What writers & others say
“A writer who knows the big parts can name them for the reader, using such markers as subheadings and chapter titles, the reader who sees the big parts is more likely to remember the whole story.”
— Roy Peter Clark, senior scholar, The Poynter Institute
“[Subheads] act as road signs on a reader’s journey through the text. They give direction and highlight key information and points of interest. If your signals are clear your readers can quickly see what’s most important and what they want to read.”
— Jacqueline Howard, author of “12 Key Parts of a Newsletter,” Tuscaloosa City Schools
“Subheads increased reading for skimmers and for those whose attention was about to wane.”
— The Poynter Institute
Lift Ideas Off the Screen
Web visitors read, on average, 20% of the words on the page. But which words — and how can you put your messages there?
Would you like to learn which words they’re reading, and how to put your key messages where their eyes are?If so, join our Reach Readers Online — our web-writing workshop, starting Oct. 23.
In this web-writing workshop, you’ll make sure even flippers and skimmers can get the gist of your message — without reading the paragraphs.
Save up to $100 with our group discounts.
