How to Use ChatGPT to Write Content
Learn to bring human intelligence to artificial intelligence in this writing workshop
You’ve read the headlines:
- Google Tests A.I. Tool That Is Able to Write News Articles. It’s hard not to worry that artificial intelligence is coming for your job.
- AI Boosts Writing Productivity by 59% (MIT). Could you get all your work done in half the time, write better messages and go home early?
- ChatGPT Invented Everything in Lawyer’s Court Brief. Could using AI to write cost you your job and reputation?
- 72% of CEOs say AI is a top priority (KPMG). How can you help your chief achieve AI goals?
AI is clearly an opportunity for and a threat to communicators.
In this writing workshop, you’ll find out how to take advantage of the opportunities — while avoiding the threats — of making ChatGPT as your new BFF and research assistant. And you’ll learn out-of-the-box, proven-in-the-lab techniques for writing with AI.
“Every class I’ve taken from Ann is just the best. I learn so much. After I’ve taken a class, I get comments like: ‘This is the best thing you’ve ever written.’”
— Stacy Graves, founder, Word Coaching
What you’ll learn in this writing workshop
In this workshop, you’ll learn how to use ChatGPT and other AI-powered tools to create high-quality content:
Write 59% faster
People write messages 59% faster and 18% better with ChatGPT than without, according to a study by MIT. Why shouldn’t you use AI to help you get all your work done in half the time, be the office hero and go home early?
Add more value to your messages
You don’t have time to read 10 studies before writing a blog post. Chat GPT does! Plus, find out what your readers really want to know about your topic. This simple AI chatbot prompt will also help you boost your mobile search rank.
Connect with your audience
AI can help you transform product descriptions into benefits-focused key points. Draw readers in by talking about them and their needs — not about your company and its stuff. So, yes, a robot can help you relate better to humans!
Write more clearly and concisely
Make everything you write easier to read and understand. Let AI do some “natural language processing” on your organization’s own gobbledygook. Walk away with ChatGPT prompts based on 130 years of readability research.
Avoid sounding like a robot
Avoid that chemical-vanilla-candle-scented, untouched-by-human-hands, robot-ish feel to your messages. Don’t let your audience members respond to your message, “Thanks, ChatGPT!” Use AI without losing your human spark.
Write better headlines with ChatGPT
Learn simple prompts for crafting more compelling news, marketing and social headlines. Plus: You won’t believe you ever lived without our simple system for boosting your opens with better subject lines and preheaders.
Avoid potential pitfalls
Avoid misinformation, inaccuracies, legal uncertainties, plagiarism, and issues with privacy, accuracy and ethics. Don’t let avoidable mistakes in using ChatGPT for content creation crash your career and your company.
Keep up with your colleagues
Some 87% of marketing communicators and 85% of communicators use ChatGPT to create content, inspire thinking, conduct research, write press releases, write speeches and more. Don’t be left behind!
Let Ann help you write your message
In our Master Classes, you’ll get feedback from Ann on quick writing assignments. You’ll watch as Ann edits your homework live in class. And you’ll learn from your colleagues’ feedback as well. That’s how we put the master in the Master Class!
Who should attend this writing workshop
Join this online workshop if you want to learn to use AI to generate content like:
- Blog posts
- Case studies
- Content marketing
- Corporate communications
- Event invitations
- Executive messages
- Feature stories, other long-form messages
- Internal communications
- Magazine articles
- Marketing pieces
- Press releases, other PR pieces
- Social media posts
- White papers, other lead magnets
About the writing workshop trainer, Ann Wylie
Ann has earned 60 communication awards, including two International Association of Business Communicators Gold Quills — the Pulitzer Prizes of corporate communications. Now she shares her award-winning techniques with other communicators via her writing workshops.
Ann’s training business has taken her from Hollywood to Helsinki. There, she helps communicators in organizations like Coca-Cola, Toyota, Salesforce and Eli Lilly. In Ann’s classes, they polish their skills and find new inspiration for their work.
Bring human intelligence to artificial intelligence
Writing with AI isn’t just collecting a series of prompts. In this class, you’ll polish your own writing style, skills and knowledge so you can use ChatGPT to write better, easier and faster.
As a result, you’ll be able to protect your career, focus on more high-value work, become the go-to person on this essential tool and position yourself for success well into the future.
Don’t get left behind!
“Fantastic! Within 90 minutes I was applying the ideas Ann presented.”
— Jennifer Uschold, senior manager, internal communications, Direct Energy
Learn about our other online writing classes.
Questions? Please contact Ann.