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Some 55% to 97% of all releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing and Media Techniques.
Learn how to write PR copy that editors won’t be able to pass up at NOT Your Father’s PR Writing — our PR-writing workshop, starting Nov. 13.
There, you’ll learn how to go beyond “new and improved” to develop story angles that readers want to read … and that journalists and bloggers want to run.
Save up to $100 with our group discounts.
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