‘The most powerful form of human communication’
Why do we tell stories? | |
 | Why is storytelling important? It’s a communication power tool Why do we tell stories? Anecdotes make your messages easier to believe, understand and remember. |
How to be a good storyteller | |
 | Identify good tales Stories are everywhere — in children’s songs, nursery rhymes, on TV, in the movies, in the news and on the web. If all else fails? Ask for stories. |
 | Develop your narrative Research stories: Once you find a story, you need to gather the raw material for it. |
 | Characters, motivation, conflict among ingredients of good stories Whether you’re telling a story in a content marketing piece or a news release, a social media channel or a white paper, include these 6 elements of great stories. |
 | Storytelling structure: Find the narrative arc Use chronology to turn a series of events into a good story Build your narrative arc: From inciting incident to turning point to rising action, here’s how to organize the parts of a story to craft a great chronological narrative. |
More on telling stories | |
 | Websites, books and tools Learn more about storytelling from these resources. |
 | Quotes on corporate storytelling What writers & others say about stories “Dogs sniff each other. Human beings tell stories. This is our native language.” — Steve Denning, author, The Springboard |
 | Quotes on writing corporate stories What writers & others say “We tell stories in order to feel at home in the universe.” — Roger Bingham, British public television producer and host |