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Feature-style story structure outperforms the traditional news format
What organizing structure would make the best foundation for your message? Not the inverted pyramid.
Master a writing structure that outperforms the traditional news format
Today, more than 25 years of research tells us that the inverted pyramid does not work well with humans.
The inverted pyramid was born during the Civil War
How old is your writing structure? The structure you rely on today was used to announce Abraham Lincoln’s death.
Ways With Words study: Features more effective
Turn the pyramid upside down The inverted pyramid does “not work very well with readers,” Ways With Words researchers concluded.
Impact study: Features boost readership, satisfaction, image
“There is strong evidence that an increase in the [number] of feature-style stories has wide-ranging benefits,” write Impact researchers.
Groove HQ: Features increase reading by 520%, readers by 300%
Just adding an anecdotal lead increased readers and reading in an A/B test by Groove HQ.
Among the 4 components of readability
Master plan: Help readers understand your message better, remember it longer and enjoy it more with the right organizing scheme.
Websites, books & tools
Learn more about how to build the feature, or “stack of boxes” structure.