What difference does the length of your content make?
Why write short articles?
Which will help you reach more readers — and get found by Google?
Is less really more? How does word count affect search results, website traffic, reading, understanding, product or services sales and social shares?
How to cut your word count
What’s the best length for a blog post and more?
Measure A.R.T. to find out how long it will take readers to read
How long is too long? To encourage readership, measure, manage and report average reading time.
Develop, tighten your story angle
Find your focus for concise copy
Tighten up: The quickest way to cut copy significantly is to tighten your story angle.
Break up copy with sidebars, boxes
Think packages, not pieces
Break copy up: Readers would rather read several short articles than one long one. So think related stories, boxes and sidebars.
How to write concisely for tight copy
Polish your message to make it short and sweet
Short and sweet: One way to write short content is to polish your message.
What closet tidying taught me about editing
Audition your words to go in, not out
Come out of the closet: When cutting clutter from copy or closets, change your focus to what stays in.
Quotes on writing concise copy
What writers and others say
“I believe more in the scissors than I do in the pencil.” — Truman Capote, author of the first “nonfiction novel,” In Cold Blood
More on short content
Resources on writing short content
Websites, books and tools
Get tips, tools and tricks for writing short articles.
Quotes on writing short content
What writers & others say
“Brevity is the sister of talent.” — Anton Chekhov, Russian playwright