Home » Writing tips » How to boost skimmability — and why it’s essential » Resources on importance of skimming and scanning
In our persuasive-writing class, you’ll learn how to lift ideas off the page
Reach nonreaders with display copy, master a structure that reaches more readers and craft a message that is easier to read & understand.
Book Ann for an in-house or association workshop
Learn to increase engagement with step-by-step techniques for writing successful content marketing pieces.
Learn to get the word out with media relations
Get the word out: Learn to put your PR pieces among the 3% to 45% of those that actually get picked up.
Learn to write better email newsletters, marketing emails
Learn to write an email marketing campaign or email newsletter that boosts click-through and open rates.
Overcome the obstacles of reading on the small screen
More than half of your audience members now visit your website via mobile devices. Learn how to reach them where their eyes are.
Visitors spend less than four seconds on 25% of the web pages they visit, according to usability expert Jakob Nielsen’s analysis of a study by University of Hamburg and University of Hannover researchers.
People don’t read digital content completely — they’re much more likely to lightly scan your words than read it in order. So how can you create effective content for users who aren’t actually reading? Find out in this book by Kara Pernice, Kathryn Whitenton and Jakob Nielsen.
“They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences.”
This earliest research on writing for the web still stands the test of time.
Fewer than one in 10 page views extend beyond two minutes, according to this analysis of 50,000 page views by highly educated European professionals. And that includes unattended browser windows left open in the background.
Mobile visitors look at search engine results pages in the middle, like at a TV, researchers from Google and Emory University found in this study.
According to a study by Microsoft Research, Web visitors: 1) Decide whether to stay on a page within 10 seconds. 2) Are likely to stay longer if they make it over the 30-second hump. 3) At that point, may stay as long as 2 minutes or more.
Get 383 tips for improving user interfaces for touchscreen smartphones in this Nielsen Norman Group usability research report.
Web visitors read, on average, 20% of the words on the page. But which words — and how can you put your messages there?
If so, please join me at Reach Readers Online — our web-writing workshop on June 20.
In this mobile-web-writing workshop, you’ll make sure even flippers and skimmers can get the gist of your message — without reading the paragraphs.
Save up to $100 with our group discounts.