Learn to get the word out with media relations
PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago.
Why, then, do we need a new approach?
With 2,500 releases going out each day — that’s one every 35 seconds — the impact of your traditional PR piece ain’t what it used to be.
In fact, fewer than 50% of all traditional PR pieces ever get covered, according to PR Newswire’s own research. Dennis L. Wilcox and Lawrence W. Nolte, authors of Public Relations Writing and Media Techniques, go further. They estimate that some 55% to 97% of all PR pieces sent to media outlets are never used.
“Since I attended Ann’s PR writing class and started implementing her tips, every press release I’ve written has been picked up by the media. That’s what I call ROI!”
— Stephanie Sobotik, senior manager, global marketing communications at Freescale Semiconductor
Read more rave reviews
So how can PR and communications professionals create PR pieces that are among the 3% to 45% of those that actually get the word out?
In writing coach Ann Wylie’s PR-writing training program, you’ll learn current best PR-writing practices. And you’ll improve your writing with the Public Relations Society of America’s “national writing coach.”
Learn techniques for writing online PR forms including news releases, email pitches and other media relations pieces in this highly recommended guide to PR writing. Specifically, you will learn how to:
Think Like a Reporter
Develop story angles and key messages that your target audience wants to read (and that journalists and bloggers want to run):
Think Outside the Pyramid
Learn to craft the perfect pitch, news release or other PR piece. Organize media-relations pieces to grab reader attention, keep it for the long haul and leave a lasting impression:
Cut Through the Clutter in PR
How long should your press release or other PR piece be? Your headline? Your lead? Learn “the numbers” you need to measurably improve your readability:
Write Killer Soundbites
Learn to turn lame-ass quotes into scintillating sound bites that reporters will actually use:
Reach Reporters Where They Look
People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word. Learn to write PR pieces that get the word out to flippers and skimmers:
“I truly believe that one tip I learned from Ann has enhanced the interest of the media at least threefold, as we received better media coverage than expected at several events.”
— Carl Walton, U.S. Postal Service
I’m ready to boost my PR-writing skills!
Whether you’re learning corporate communications or other writing skills, you can polish your skills in Ann’s PR-writing courses:
- Book Ann to train your whole team in an in-house training program.
- Attend NOT Your Father’s News Release, Ann’s public PR-writing master class.
- Browse Ann’s other Master Classes: Build your writing skills when you attend one of our public writing workshops.
Questions? Contact Ann.