What writers & others say
“Try reading a book while doing a crossword puzzle. That’s the intellectual environment of the Internet.”
— Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains
“The Net is, by design, an interruption system, a machine geared for dividing attention.”
— Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains
“Psychological research long ago proved what most of us know from experience: frequent interruptions scatter our thoughts, weaken our memory, and make us tense and anxious. The more complex the train of thought we’re involved in, the greater the impairment the distractions cause.”
— Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains
“We have cast our lot with the juggler.”
— Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains
The web “turns us into lab rats constantly pressing levers to get tiny pellets of social or intellectual nourishment.”
— Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains
The web is “training our brains to pay attention to crap.”
— Michael Merzenich, professor emeritus neuroscientist at the University of California, San Francisco
Online multitasking makes us “suckers for irrelevancy.”
— Clifford Nash, a Sanford University professor who’s studied the effects of multitasking
“I don’t know how to read any more. I can only read 20 or 30 words at a time before taking out my iPhone and caressing it and snuggling with it.”
— Gary Shteyngart, author, Super Sad True Love Story
How can you move people to act?
Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication.
In this environment, how do you grab readers’ attention and move them to act?Want to learn how to think like a reader and use the bait your readers like. If so, bring Ann in to present Catch Your Readers — a persuasive-writing course — to your team.
They’ll learn to master a scientific, proven-in-the-lab system for getting people to pay attention to, understand, remember and act on their messages.
And they’ll take your message from “meh” to masterpiece with feedback from Ann Wylie and your colleagues.